Queensland’s Label Power solves the label demands of small and medium businesses in two ways. It provides label printers, ticket printers, plastic card printers, labelling machines, labelling software and barcode scanners from brands like Avery Dennison, Colordyne, Datamax-O'Neil, Dymo, Evolis, Motorola, Nicelabel, Primera, Seagull Scientific, Teklinx and Zebra…
And it prints high quality full colour labels, of any shape, size or type, in-house… and that includes hologram labels, decal labels and custome printed tape.
Ready meal company, Five Point Four, is one of Label Power’s interesting case studies. Beni Doolan and Tamara Trentin from Five Point Four had big labelling challenges. The business had grown from supplying 1000 ready meals per week to over 15,000 per week in a very short period of time.
Doolan had been printing black and white thermal labels on a small desktop label printer. But printing and hand applying the labels to the containers soon became a full time job for one of his staff members. The labels were only paper so they crinkled, did not last as long as was needed and there was no colour. The company needed its packaging to achieve a more professional look. And its label printing needed to be faster.
Doolan and Trentin selected the highest quality labels to match the quality of their ingredients. Artwork was professionally created in vibrant colours and the two directors began to assess labeling quotes.
Doolan takes over the story here: "Label Power took the time to show us samples of all the various stocks and finishes available, we decided on super high quality digital print. We produce twenty varieties of meals each month, so having no plate and setup charges to pay and the flexibility to change our designs whenever we want for no additional cost was a huge bonus.
“Once Label Power helped us choose the best self adhesive material and print method, then it was time to choose the finish, we had options of matt or gloss varnishes or matt and gloss laminate films. We decided on a gloss white synthetic stock with gloss clear over-laminate film, this means that our labels are fully waterproof, freezer proof and microwave proof and they will help our Five Point Four meals stand out as the premium choice in the marketplace.
“Pre-production proofs were supplied and Label Power even checked and advised us of some small typos that our artist had missed. The fact that Label Power is a HACCP food safety certified label manufacturer gave us extra peace of mind."
Label Power then demonstrated the best options for applying the labels to the Five Point Four ready meal containers. Manual, semi automatic and fully automatic solutions were available.
Label Power helped Five Point Four to test the application of the labels to the containers in its showroom using various label applicators, so that the best label application machinery could be selected.
Trentin stated, "It was great to have Label Power partner with us and step us through each stage of the process, I would have no hesitation in recommending them to anyone who needs their products to stand out from the rest."
