By.herb
Designed by Ji Hae Sung at Hoseo University, South Korea
By.herb is a product that makes it easy to grow herbs at home. Once the stand-up pouch is opened, the seed inside will begin to sprout. The seed is contained in soil in a see-through stand-up plastic pouch, so the seeds may be watched as they develop into herbs. The cardboard pack and plastic pouch are integrated on shelf and the decorative illustrations show what the real herb would look like if growing from the seed. The illustrations are not made using computer graphics. The designer chose to hand-draw, to underscore the feel of this being a product of nature.
Onsaemiro
Designed by Kim Soonhee at Hoseo University, South Korea
"ON-SAE-MI-RO" means nature itself. The packaging - housing a range of grains - responds to the consumer trend for well-being products. It is made from an upgraded rice paper using advanced crops. It is designed to echo the form of nature's crops and the curves of the environment. The unique colour of each grain was used as the colour theme for the pack to identify variants in the range.
Growkers
Designed by Hwang Jihee at Hoseo University, South Korea
Growkers is the world's smallest shoe. It is made out of rubber, which is harmless to the human body. Because of its elasticity, it fits all users' feet perfectly, making it suitable for everyone. It is easy to carry, and suitable for sports such as yoga, gymnastics, and swimming. The stylish Kraft paper pack graphics were added to emphasise that the shoes can be stretched. They show the movements that identify various sports – and therefore the purpose of the shoes. Vivid colours such as orange, green, purple, blue, pink are used to suggest energetic movement. The package opens from the middle, making the shoes easy to pack and unpack.
Eat color
Designed by Kim Gyeongah, Hoseo, South Korea
Inside the hessian bags are dried vegetables that may be eaten during any season. They are identified by colour in accordance with the rules of eating healthily – ie eating a variety of vegetable colours – and the target market is people who want to ensure they have a healthy diet. The branding is carried on a die-cut wrap around cardboard cover, featuring an illustration in food dye of the vegetable within. The unique packaging shape, materials and graphic design attract the attention of consumers from any grocery shelf.
