Mondelez Australia and George Weston Foods were among the top winners at the 2017 POPAI Marketing at Retail Awards in Sydney this week.
Mondelez Australia took home Gold for its Holographic Box Display (below) by Total Marketing Support in the Grocery Temporary Display category, while Tip Top’s Sandwich Thins Launch by id8 Studio for George Weston Foods was Grocery’s top performing Permanent Display.
Other winners in the competitive Grocery space were Oral B, with displays by Williams Lea Tag; Ferrero’s Kinder Surprise by Orora Specialty Packaging, and Styleprint’s Fresh Asparagus Display Unit.
In the Petrol, Convenience and Route space, 7-Eleven dominated with campaigns by Active for Krispy Kreme with Nutella and Slurpee Bring Your Own Cup Day winning Gold and Silver respectively, while V Energy Drink’s Limited Edition ‘Bling’ POS by Saltmine Design for Frucor Suntory and a Telstra POS by ID POP won Bronze in the Temporary and Permanent Display categories.
In addition to the strong presence of FMCG brands at the awards, Liquor also performed well.
Agency What To Do picked up two Golds for Campari’s Aperol and Baron Samedi Temporary and Permanent Displays, while Bluestar Display’s work for Brown Forman shone through with Bronze winning campaigns in BWS for its JD D150 Anniversary Dartboard Display and Bar Fridge Win Instore promotion.
Red Rock Deli was rewarded with a Bronze for Creative Instore Solution’s premium snacking counter unit for The Smiths Snackfood Company in the Liquor Permanent Display category.
Health and Beauty winners included Coty Australia for its Rimmel Volume Shake Mascara by Store Display Global; Revlon with an American Crew Barbershop Unit by Pop This Pop That; and Panadol Optizorb by Bluestar for GlaxoSmithKline.
The annual POPAI Marketing at Retail Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing across Australia and New Zealand.
Carla Bridge, POPAI ANZ General Manager, said the 2017 Awards maintained the record for the highest number of entries at 157, with a record number of 1000 votes coming on for the People’s Choice Award.
