• Will this start a trend for VB fans? Quentin Tarantino with his personalised Victoria Bitter cans designed and produced by Orora.
    Will this start a trend for VB fans? Quentin Tarantino with his personalised Victoria Bitter cans designed and produced by Orora.
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Quentin Tarantino has apparently acquired a taste for Victoria Bitter, and on his recent visit to Australia to promote his latest film The Hateful Eight, the VB brand team at CUB wanted to surprise him with a personalised six-pack of the famous beer. Orora was called on for help.

Orora swung into action, and was able to turn around the can design and production in just two days, enabling CUB to present the personalised Tarantinnie to a delighted Tarantino in Sydney earlier this month.

“Orora strives to be a customer-led provider of innovative packaging solutions, and this partnership with CUB is a great example of our nimble approach,” said Adam Johnson, business manager for Orora Beverage.

Johnson told PKN that Orora's randomised can printing technology and recent positive printing innovation has allowed beverage cans to compete with glass and PET bottles in mass scale individualised campaigns.

“It has been used numerous times within Australia by our customers for engaging individualised mass scale consumer promotions, to great effect.”

To date, Orora has produced 328 million cans for local customers using the technology.

Orora’s randomised can printing technology and positive printing innovation has also been rolled out globally under licence by Ball Corporation, the largest can-maker in the world. Coca-Cola hase used the technology in 34 countries.

Scott Tindall, senior brand manager for Victoria Bitter, said “We wanted to do something special for Quentin Tarantino when we heard he was a fan of VB. Orora were able to quickly turn around the concept and produce cans in no time. To have a business partner that can work with us to bring concepts to life is fantastic.”

Orora Beverage’s Decorating Centre of Excellence and randomised can printing processes have contributed to Orora being included in the BRW Most Innovative Companies for the last two years. In addition to quick turn-around small-run projects and personalised printing, the team at Orora Beverage also offer customers many innovative packaging solutions including Australia’s only beverage can embossing and exclusive access to XO Solutions resealable can ends.

Food & Drink Business

Western Australian producer, Brownes Dairy, has been put up for sale according to the Australian Financial Review (AFR), as one of its biggest lenders, China Mengniu Dairy, calls in its $200 million loan. A reduced demand for milk in China and the current positioning of the global market could be driving the decision.

The Central Coast is about to receive a boost to its local food and beverage manufacturing industry, with construction starting on the $17.14 million Food Manufacturing Innovation Hub, funded by the federal government’s National Reconstruction Fund (NFR).

The Australian Industry Group (Ai Group) says Australia is at a “critical crossroads” when it comes to R&D and decades of rhetoric have not delivered material change.