Investing in Valentine’s Day packaging is a risky manoeuvre, but that didn't stop Doritos, Hersheys and ad agency Evans Hunt making the most of the season with unusual packaging.
While it might be forced to discount leftover product following the season, Hersheys offers special seasonal packaging because it knows customers prefer it.
The brand offers Valentine’s themed candy every year.
As for Doritos Canada, it replaced the traditional Valentine's flower with Ketchup Roses this year.
These roses are an elegant bouquet of 12 long-stemmed roses made from tangy Doritos Ketchup tortilla chips.
Doritos' ad claims Ketchup Roses are a better alternative to flowers, chocolates or a new pair of socks.
As for ad agency Evans Hunt, it issued a Valentine's Day campaign to send custom sweethearts candies to clients marked with ad-themed love notes like "Project Manage Me," "Lay That Type" and "Brief Me Good." The agency had the candies made, and then made print ads out of them too.
