• The team behind the development of the Pentaward diamond prize winning Absolut Unique vodka branding project explain the dynamics and challenges of the trend-setting pack design project.
    The team behind the development of the Pentaward diamond prize winning Absolut Unique vodka branding project explain the dynamics and challenges of the trend-setting pack design project.
Close×

PKN TV: Absolut's four million unique solutions for bottle design

26 September 2013


Unique is an over-used word in design circles, but Sweden's Absolut Vodka wasn't just resorting to hyperbole when it used the word in its latest branding project.

The Scandinavian distiller is well known for the striking bottles, having picked up a swag of awards for its packaging design over its history.

Faced with the dilemma of how to top its past designs, it hit on an ambitious scheme to produce four million bottles, each with a unique design and individually numbered.

To achieve this, the company had to surmount both technical and design issues, programming its bottle-making lines to harness randomness in their production runs.

But the company's hard work paid off this week when the company won the prestigious diamond prize at this year's Pentawards for packaging design in Barcelona, Spain.

The video below is an engaging explanation of the journey Absolut undertook to produce its Absolut Unique brand, now being sold in airport outlets around the world.

Food & Drink Business

Bega reaffirms FY27 guidance, commits $110m to capacity   Read more

Bega reaffirms FY27 guidance, commits $110m to capacity

Bega Group will spend about $110 million on manufacturing capacity in FY27, targeting yoghurt, cream cheese and milk-based beverages, while almost a third of proxy votes went against its remuneration report.

Read more

22 Oct 2026
TWE banks $50m from brand sales, cuts US capacity   Read more

TWE banks $50m from brand sales, cuts US capacity

Treasury Wine Estates has confirmed about $50 million in proceeds from the sale of Seppelt, Rosemount and vineyards, and reiterated F27 guidance, at its first AGM under CEO Sam Fischer.

Read more

22 Oct 2026
Accessing the UK market   Read more

Accessing the UK market

The nearly 70 million consumers in the UK are an enticing market for Australian companies, with a free trade agreement and goodwill adding to the appeal. But Paul Beare says regulations, VAT, banking and employment laws can catch some off guard. In this Q&A, Beare discusses what Australian food and beverage companies need to consider to ensure success in the UK market. 

Read more

22 Oct 2026