Client: Hamish Ingham
Brand: Gourmet Sauce range
Agency: Frost*
The Challenge: Sydney chef Hamish Ingham came to Frost* with a challenge to relish. His new range of gourmet sauces and relishes needed a distinctive packaging solution and he asked Frost* to create a scheme that was eye-catching and spoke to the honesty of the ingredients. Ingham’s range of sauces and relishes include: soy, fennel & chilli oil dressing; caramelised tomato & ginger relish; soy, lemon & horseradish sauce; and olive oil.
The Strategy: Frost* founder and chief executive, Vince Frost, said that as the agency got to know Ingham more closely, his personality inspired the design, as did the fit-out of his Bar H restaurant, which features a wall of woodblock letterpress type.
“Hamish is edgy and hip and a bit rock n’ roll,” Frost said.
Ingham’s name was incorporated into the design, along with the ingredients to reflect the confidence of his cooking style. Frost* used a weighty, textured stock, Crane Lettra, to add further substance to the look and feel of the products. The labels are held in place with a bright green elastic band that contrasts strongly with the black and white label, adding a quirky point of difference.
