• The Australian Made Campaign hopes the Aussie roo will remain the symbol identifying locally made and grown goods.
    The Australian Made Campaign hopes the Aussie roo will remain the symbol identifying locally made and grown goods.
Close×

A national campaign will launch this week to remind consumers how to identify genuine Aussie products and produce.

The government is currently working to introduce a mandatory country-of-origin symbol for food products, and the results of a consumer survey will help decide which symbol to use.

The Australian Made, Australian Grown kangaroo logo is the current country-of-origin certification trade mark for locally made and grown goods:



The not-for-profit Australian Made Campaign is currently seeking to ensure that the Australian Made, Australian Grown kangaroo logo with the ‘genuine Aussie’ tagline will feature prominently on billboards, shopping centre displays, print, radio and online advertisements in Australia this season.

Australian Made campaign chief executive Ian Harrison said the symbol is Australia’s registered country-of-origin certification trade mark for Australian products and produce and its use is strictly regulated by the Australian Made Campaign.

“The logo is a solution for shoppers who want to quickly and easily identify Aussie products and produce, and be assured those goods meet certain standards,” he said.

“We hope this campaign will help prompt consumers to look for the logo at point-of-sale.”

Harrison said the community had done a great job of celebrating Aussie farmers and manufacturers in the lead-up to Australia Day, and that there had been significant support in the wake of safety issues surrounding imported products earlier this year.

“It's evident consumers are keen to back local industry and local jobs, but importantly, they are recognising the value in locally made and grown products and produce,” he said.

“Consumers that care about where their products have been made and grown should look for the green-and-gold kangaroo logo to be sure they’re genuine Aussie.”

The Australian Made, Australian Grown logo is used by more than 2200 businesses on over 15,000 genuine Aussie products sold in Australia and around the world.

The Australian Made Campaign is also encouraging consumers to connect with the logo through ‘all things genuinely Aussie’ via the organisation’s social media platforms and the hashtag #genuineAussie.

Food & Drink Business

Wide Open Agriculture (WOA) has secured a $1.2 million tax rebate under the federal R&D Tax Incentive Scheme for FY24. The ASX-listed ingredient company says it reflects the large amount of R&D it has undertaken in developing its proprietary lupin protein isolates ready for market.

Forbidden Foods group revenues for the March quarter were up due to solid growth in physical store and online channels. The company reported a 171 per cent increase in net sales on the prior corresponding period (pcp), from $406,000 to $1.1 million.  

Tasmania-based biotechnology company, Sea Forest, has marked the next step in its journey to reduce harmful methane emissions – partnering with Australian restaurant group, Three Blue Ducks, to serve the world’s first low-emissions steak, Sea Fed Beef.