• AR features help bring product packaging to life via the Shazam app.
    AR features help bring product packaging to life via the Shazam app.
Close×

The maker of the music recognition app Shazam has now launched a new augmented reality (AR) platform designed to bring packaging to life.

Shazam's AR features claim to “bring any marketing materials to life" including advertisements, packaging, and other physical objects through scanning mini Shazam codes.

Content can be anything from 3D animations to games and product visualisations.

Founded in 2000, Shazam’s mobile app lets consumers identify songs playing in the background by tapping a button.

But it has long since branched out into other verticals such as packaging.

In 2015, Shazam announced a new visual recognition feature which allows users to scan things like magazines, posters, and packaging that creates what the company refers to as “dynamic pieces of content” — which may include special offers and the ability to buy goods.

Richard Sharp, Shazam’s chief technology officer, will explain why and how the company entered the packaging sector at the AIPIA Congress this November. Find out more about the event here.

This story was sourced from the Active & Intelligent Packaging Industry Association. To learn more: www.aipia.info

 

Food & Drink Business

As the Australian functional beverage market continues to grow, emerging companies are still finding places to slot in. Alcohol recovery drink, Dodge, hit stores in mid-2022, and has taken off across the Asia-Pacific region with its science-backed formula and striking branding. Food & Drink Business spoke with co-founder, Braeden Leahy, about the product and plans for the future.

The former deputy chief of staff to the federal communications minister, Amanda Watson, has been appointed CEO of the Brewers Association of Australia (BAA).  Watson starts in the role on 14 July and replaces John Preston, who had been in the role for five years.

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.