• AR features help bring product packaging to life via the Shazam app.
    AR features help bring product packaging to life via the Shazam app.
Close×

The maker of the music recognition app Shazam has now launched a new augmented reality (AR) platform designed to bring packaging to life.

Shazam's AR features claim to “bring any marketing materials to life" including advertisements, packaging, and other physical objects through scanning mini Shazam codes.

Content can be anything from 3D animations to games and product visualisations.

Founded in 2000, Shazam’s mobile app lets consumers identify songs playing in the background by tapping a button.

But it has long since branched out into other verticals such as packaging.

In 2015, Shazam announced a new visual recognition feature which allows users to scan things like magazines, posters, and packaging that creates what the company refers to as “dynamic pieces of content” — which may include special offers and the ability to buy goods.

Richard Sharp, Shazam’s chief technology officer, will explain why and how the company entered the packaging sector at the AIPIA Congress this November. Find out more about the event here.

This story was sourced from the Active & Intelligent Packaging Industry Association. To learn more: www.aipia.info

 

Food & Drink Business

Heat and Control has successfully wrapped up FoodTech Forum 2025, a three-week event hosted at its Lelystad facility in the Netherlands. The forum brought together experts from across the globe to explore the latest advancements in sustainable food processing.

Wine Australia has released its five-year Strategic Plan 2025–30, outlining how it will support Australian grapegrowers, winemakers and exporters in navigating current pressures while building a more resilient, profitable and sustainable future. 

Global beverage giant, Suntory, has officially launched its combined Australia New Zealand business, Suntory Oceania, as it unveiled the $400 million Swanbank factory in Ipswich, Queensland. It was more than three years ago that then CEO of Frucor Suntory, Darren Fullerton, outlined the ambitious build and two years since Suntory Oceania was announced. With plans realised, there is now a $3 billion beverage behemoth in the arena, representing the fourth largest in the region with ambitious growth plans in the works.