Revolution Brewing asked creative studio Mighty Few to come up with a strong yet humorous design for its range of craft beers.
The US-based brewery produces nearly 80,000 barrels a year and seeks to convey an image of lightheartedness, yet rebellion, in its packaging.
Mighty Few's Ian Law was commissioned to help develop Revolution's brand after a period of fast growth for the brewery.
"Packaging was a main need, as they were about to begin distributing beers for the first time," Law said.
"In order to communicate the theme of revolution, we drew inspiration from Russian Constructivist propaganda.
"This seemed like a wise direction because it was a good source for symbolism and was a pre-established iconographic language for the idea of revolution.
"Ultimately, we did not want the brand to feel too serious or militant, so we incorporated slightly humorous, exaggerated illustrations and bold colour palettes for balance.
"It was our twist on the aesthetic."
Source: The Hop Review.
