• The new glass bottle features custom-moulded tyre-tread embossing on the top and bottom.
    The new glass bottle features custom-moulded tyre-tread embossing on the top and bottom.
Close×

CideRoad's newest beverage release uses a recyclable glass bottle with custom-moulded tyre-tread embossing.

The US-based startup asked Berlin Packaging to create a bottle which offered easy pouring and 'shelf shout' appeal.

Housing an American-style organic blend of water, apple cider vinegar, maple syrup and ginger and featuring CideRoad’s truck emblem, the 270g, 100 per cent recyclable glass container also provides a reliable hand grip.

It has a 38mm opening, capped by a domestically sourced stock closure.

Revisiting the historic, rural American switchel drink formula, flavours include blueberry, cherry and original.

The makers discovered switchel on a side road in New England and were inspired to develop their own organic blend. Considered a health tonic dating back to the 1600s, it reportedly came from the Caribbean and was enjoyed by America's founding fathers. Switchel is also called 'Haymaker's Punch' because one of its earliest uses was to quench the thirst of hay farmers in summer.

Food & Drink Business

Ballarat confectionery and snack bar maker, Ferndale Foods Australia, will install a $3 million packing line in early 2027 to lift mint capacity fivefold, as its JILA brand launches into 16,500 stores in South Korea.

Western Star has reached 100 with a narrow butter and spreads focus, a single regional factory and a new French owner. Its marketing team says the brand’s market position has never been stronger, even as cheaper imported dairy pushes onto supermarket shelves.

The Federal Court has allowed Noot Drinks Co to rely on expert reports from a drinks industry professional in Bickford’s trademark infringement case over the word ‘Spritz’.