Boutique spirits maker, 35 Maple Street, is all about creating a point of difference. That begins with its products and extends to its packaging.
The company's newest release is Bib & Tucker bourbon.
This is its story:
“The bourbon: During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Produced by 35 Maple Street Spirits, Bib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.”
And this is its packaging:
"The approach: Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”
The package design is by boutique design company, Studio 32 North, aka Sallie Reynolds Allen. Allen opened her studio in 2007 with two small children in tow, and a husband in advertising.
She has created all the designs for 35 Maple Street Spirits since then. Bib & Tucker is Allen's fifth packaging design project. Here is what the world's most respected design awards thinks of her previous four:
Graphis Design Annual 2013, Silver, for Uncle Val's Botanical Gin in Packaging
Graphis Design Annual 2013, Gold, for Masterton's Rye Whisky in Packaging
Graphis Design Annual 2014, Gold, for Kirk and Sweeney (12-year Dominican Rum) in Packa
Graphis Design Annual 2015, Gold, for Masterton's Wheat, Rye and Barley in Packaging
