Creative inspiration can come from anywhere. There is nothing more inspirational than someone else's creative idea that has made you say, "wow". That goes for brand owners looking for ideas to put into their packaging and design briefs as well as packaging and packaging design creatives. So we've collected a handful of food packaging ideas for you, that made us say, "wow".
Fabrica de conservas La Gondola is one of the oldest canning plants in Portugal, but that doesn’t mean it can’t have an ultra-modern look. Creative agency, Can Design created the box packaging for its sustainably produced canned sardines, tuna and mackerel to piece together on shelf to create a “billboard” for the brand
Fengfan farm products, on the other hand, is a young brand. But its birthplace is a very traditional village called Jintan, in an agricultural belt in South China. The brand supplies fresh local farm products and upholds traditional farming methods. Recycling, culture and portability were the keywords for the design brief of its 10 kg rice packaging. The fish reference in the packaging is not necessarily a product use suggestion. In Mandarin, fish (yu) is a homonym with abundance (yu) and people use the greeting, “fish every year “ as a blessing to each other especially during spring festival. The shape of the packaging alludes to the blessing, but is also a carrying device. The designer is Hailong Xiang in Shanghai.
Burrito Madre is a fast food restaurant chain in Serbia. The in-house design team used the cigar label concept to seal the burritos’ wrappers and reinforce branding in an inviting way: “Burrito Madre and her kids will make you laugh while you enjoy this excellent Mexican food,” the designers noted. Creative director is Bogdan Spanjevic, art directors are Marko Zivanovic & Nikola Jovanetic.
Prime Star is a fast food restaurant chain in Moscow considered to be a step up from the other global chains we all know and use without expecting to have a gourmet experience. Its point of difference is that it combines fast and casual service with healthy, premium quality food. When Prime Star did a brand study, it found that the brand’s message was getting lost in its dull, recessive packaging design, and the brand was perceived as neutral and unemotional. So Prime Star told creative agency, Linii Group, to design new packaging that would tell consumers the prime Star is “open to experiments, sociable, ready to make fun of itself”. The agency came up with idea of using illustrations that tell ironic stories about people using the brand. The food’s naturalness and freshness is reflected in the illustrative style of Estonian illustrator, Eiko Ojala.
Mikhail Gubergrits, LINII Group creative director, explained that for this restaurant chain, packaging is an essential point of contact and delivers the brand values “100%”. The task was to develop an emotional connection with people and convey the idea that Prime Star means modern, stylish, tasty and healthy. “…Therefore, we developed a new style of package design which is based on lively illustrations featuring an English character.”
