Sandy Mayo, chief marketing officer at Accolade Wines, has welcomed HP's recent acquisition of plastic-free packaging development company Choose Packaging, which is partnering with the wine company to help bring circular economy packaging across its operations.
“At Accolade Wines, we put innovation and sustainability at the heart of everything we do in our mission to be the world’s most innovative wine company. We are excited to see Choose join a recognised leader like HP which puts these topics at the top of its agenda," said Mayo.
"Consumers are demanding more sustainable alternatives and we look forward to continuing our work together to be the first wine company globally to deliver 100 per cent biodegradable packaging across some of our leading brands, including Banrock Station and Hardys,” she added.
Choose, inventor and manufacturer of what it claims is the "world’s only commercially available zero-plastic paper bottle", works with other large global companies like Accolade Wines, such as Grant Burge, Henkel and Malibu Rum, one of the strategic international brands in Pernod Ricard’s global portfolio.
“This acquisition is a great example of how we continue to strengthen our capabilities in attractive verticals like sustainable packaging while also driving progress against HP’s broader sustainability goals,” said Savi Baveja, chief strategy and incubation officer, HP Inc. “Choose has built a truly differentiated technology and we are excited to welcome this talented team to the HP family.”
Choose's paper-based bottles are made with naturally occurring and non-toxic materials which, it says, paves the way for a new standard for bottling solutions globally.
“As a plastic-free packaging development company, we’ve successfully created technology that can provide a viable alternative to plastic bottles to help eliminate single-use PET packaging,” said James Longcroft, founder and managing director, Choose Packaging. “HP’s world-class capabilities and expertise can help scale our impact at a global level. We are thrilled to join the HP team and couldn’t have chosen a better match in terms of our shared goals for business, technology, sustainability, and a values-oriented culture.”
HP believes it is well positioned to disrupt the $10 billion fibre-based sustainable packaging market. HP’s first step in transforming this industry was the introduction of its 3D printing-enabled Molded Fiber Tooling Solution, designed to bring customisable, fibre-based products to market faster and more affordably.
HP will integrate Choose into its Personalisation & 3D Printing business to upscale its technology and expand its customer footprint within the market.
There are more than 150 million tons of single-use plastics produced each year and HP says it intends to disrupt this market with fibre-based, 100 per cent plastic-free packaging.
zero-plastic paper bottle".
