Sustainable packaging supplier BioPak has launched a campaign which rewards consumers for drinking from its carbon neutral BioCups.
Coffee drinkers will go in the draw to win a $1 million prize, and other instant-win prizes, when they purchase their BioCup beverage in participating coffee shops as part of the Cup of Cash campaign.
“Our goal is to reward consumers who support cafes that use BioCups who, through their packaging, are choosing to positively impact the environment,” BioPak's Richard Fine said.
“We're hoping to raise awareness about the benefits of using environmentally friendly sustainable packaging.”
Participating cafes will be serving take-out beverages in paper BioCups, each with an individual code printed under the base.
Consumers enter the code printed on the base of their takeaway cup at www.cupofcash.com.au for the chance to win an instant prize, or enter the draw for the possibility of taking home $1 million.
