Wine brand The Hidden Sea, and purpose-led global racing championship, SailGP, have joined forces in an eight-year partnership to raise awareness of climate change and ocean health, and to help remove plastic from the ocean.
The Australian wine company will drop into iconic coastal locations around the globe as SailGP’s exclusive, like-minded wine partner.
In partnership with ReSea Project, The Hidden Sea removes the equivalent of 10 single-use plastic bottles from the ocean for every bottle of wine sold globally. To date, the company has already removed over 14 million plastic bottles, and aims to remove one billion by 2030.
Together, SallGP and The Hidden Sea will aim to remove over one million single-use plastic bottles from the ocean during their global, multi-year partnership.
The Hidden Sea will co-host hospitality experiences around the world with SailGP, including sustainable branded bar areas, and VIP packages and wines for SailGP’s Adrenaline Lounge, Race Village, and Media Centre.
The company says that "incredible views of the races, plus specialist experiences, will all work to create a better future for everyone, and engage attendees in The Hidden Sea’s very clear purpose – One Wine. One Mission. To remove plastic from the ocean".
Additionally, at several events world-wide, The Hidden Sea has sponsored a thought-provoking art installation – created by artist and activist Benjamin Von Wong – which depicts a giant tap spewing out single-use plastic waste.
“This is the coming together of two companies that are driven to affect real change. If we do not take drastic action, plastic waste will outnumber fish in the oceans by 2050,” said Justin Moran, co-founder of The Hidden Sea.
“There is no Plan B, we must act now to save the sea. Teaming up with an organisation that shares the same ethos of inspiring people worldwide to take action, will boost our mission and help save the sea.
“As the official wine partner of SailGP, The Hidden Sea stands to increase global brand awareness by showcasing product excellence through a range or marketing, and in-person activation opportunities at SailGP events.
“With SailGP, The Hidden Sea will be further positioned to appeal to an aspirational and inspirational demographic, with the ability to make a positive impact on ocean health.”
SailGP races for a better future, championing a world powered by nature. The global championship features national teams battling in short, intense races at iconic stadium-style venues across the globe. At the end of the season, two champions are crowned – one for the racing championship, and one for the planet, named the ‘Impact League’.
“SailGP and The Hidden Sea’s partnership is a perfect coming together of two deeply like-minded organisations to raise awareness of climate change and ocean health,” said Rob Colegate, head of hospitality at SailGP.
“Guests across all of SailGP’s hospitality areas will now be a part of our shared mission. We are confident this collaboration will be both educational and fruitful.”
Now in its third season, SailGP sees teams from Australia, Canada, Denmark, France, Great Britain, Japan, New Zealand, Spain, Switzerland and the United States, racing at 11 renowned venues around the world.
After opening in Bermuda last month, the league’s most recent competition was in Chicago (18-19 June). Frome there, they’ll travel to Plymouth, Copenhagen, Cadiz, Saint Tropez, Dubai, Singapore, Sydney, Christchurch and San Francisco.
