PKN talks... Sustainable packaging practices in the wine industry, with Marissa Altmeier, packaging technologist manager at Pernod Ricard Winemakers.
In this episode, Lindy Hughson, managing editor & publisher of PKN Packaging News talks to Marissa about the ‘Going Hoodless’ campaign and other initiatives.
Winner of the 2024 PKN Women in Packaging Sustainability Leader Award, Marissa has been integrally involved in assessing the packaging materials across the Pernod Ricard portfolio to find areas where packaging materials can be reduced or switched for a more sustainable option.
The discussion provides a detailed insight into how Pernod Ricard undertook this process for the ‘Going Hoodless’ campaign spearheaded by Marissa, which saw a 400 tonne decrease in hard-to-recycle plastic-coated aluminium hoods going to landfill, this is in addition to bringing improvements to supply and production efficiencies.
Integral to this was managing consumer perceptions and preferences, engaging the marketing team, and overcoming challenges when collaborating with suppliers.
The discussion also explores the transition to lightweight Riesling bottles, which has resulted in reduced carbon emissions, decreased use of virgin glass, and improved stacking for transportation.
We wrap up with a review of the Women in Packaging event, the experience Marissa had participating, and some sage advice for others looking to drive positive change and sustainability practices within their organisations.
Links:
Sponsor - Trimatt
www.trimatt.com - 03 8761 6171 - info@trimatt.com
Women in Packaging Awards: Winners announced
www.packagingnews.com.au/women-in-packaging1/women-in-packaging-awards-winners-announced
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To find out more about sponsoring The PKN Podcast, contact Sharon Amos.
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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.
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MC: Grant McHerron
Host: Lindy Hughson
Producer: Steve Visscher
PKN Packaging News - © 2024