Artificial intelligence (AI) is reshaping industries at an unprecedented pace, and in manufacturing, it’s becoming a catalyst for bridging age-old communication gaps and optimising production. Australian manufacturing software company OFS has launched Mayvn AI, an artificial intelligence platform designed to improve production efficiency and communication between executives and factory floor workers.
The system provides real-time operational insights and has been deployed by more than 500 manufacturers in Australia, the US, and across the world since its launch. Customers include Australia’s nudie Foods and Nu-Pure, alongside US confectionery company Tootsie Roll Industries.
According to James Magee, OFS CEO, one of the major challenges Australian manufacturers face in adopting AI-driven solutions like Mayvn AI is the overwhelming 'noise' around AI, with many industries, including packaging and manufacturing, struggling to understand how they can draw real value from it.
“OFS has zero interest in 'AI for the sake of AI', and Mayvn AI is designed to provide real, instant value that is accessible across any level at any manufacturing business. The platform addresses a long-standing breakdown in communications, making it a game-changer for businesses looking to optimise operations,” he said.
Mayvn AI addresses visibility gaps in manufacturing by quickly identifying production bottlenecks and generating data-driven business cases for capital investment. Unlike traditional AI solutions, which can be complex and require extensive integration, Mayvn AI is instantly deployable and accessible to all levels of a manufacturing business.
Magee said, “This simplicity of deployment, without complicated integration or data migration, is one of Mayvn's major strengths, offering strong ROI as customers continue to leverage the technology.”
Eric Bader, manufacturing systems manager at Tootsie Roll Industries, commented on the platform’s utility, saying, “There are things we ‘knew’ were an issue, but Mayvn AI validates and quickly gives us data to effectively demonstrate their impact.”
The software is designed for broad accessibility, allowing executives and frontline workers alike to engage with operational insights. “We’ve seen all levels of our team use Mayvn, from our COO to VPs right through to the factory floor. The speed at which it delivers actionable data and its prompting suggestions to dive deeper into insights have been particularly useful,” Bader added.
Magee noted that manufacturing executives often struggle to connect with frontline workers due to limited visibility into daily operations. “Many don’t spend as much time as they’d like on the factory floor, and when they do, they seldom have the necessary data to have meaningful conversations with those running the operations,” Magee said.
Mayvn AI bridges this gap by providing real-time insights, fostering engagement between leadership and frontline workers to drive better decision-making.
Ben Wentworth-Perry, head of operations at nudie Foods, shared his thoughts on the platform, stating, “From the moment we started using Mayvn AI, it felt like having a world-class data or process engineer available 24/7. It has already transformed how we analyse operational performance, uncovering valuable insights we might have otherwise missed. I’m excited about its future potential and look forward to seeing it integrate even further with our frontline teams, who are already gaining significant value from Mayvn.”
Christian Shaw, national asset reliability manager at Nu-Pure, explained how the technology is transforming their approach to operational data. “Mayvn is encouraging us to rethink the types of questions we ask about our operations, fostering creativity and a more proactive mindset towards achieving operational excellence,” he said.
He also notes that the platform goes beyond simply streamlining the process of organising and interpreting existing data. “Mayvn is helping us improve shop floor interactions with OFS and driving collaborative discussions to enhance our reason code structures. As we continue to adapt and learn how to provide Mayvn with the right inputs, it’s delivering increasingly valuable insights into our operations,” Shaw explained.
OFS views Mayvn AI as a tool to support the Australian Government’s Future Made in Australia initiative, which focuses on strengthening the manufacturing sector. Magee said, “Revitalising such a globally competitive industry requires modern technology and complete alignment between the boardroom and the manufacturing floor.”
Magee says that Mayvn AI is currently live with more than 200 Australian manufacturers, across the full spectrum of industries, including food and beverage, pharmaceuticals, and packaging. He says OFS is excited about the widespread adoption and success the platform has seen in the Australian market.
Regarding the technology’s reliability, Magee shared that initial feedback from beta testing customers in both Australia and the US has been “overwhelmingly positive”. He says the machine learning process continues to improve over time, further enhancing the reliability of the insights Mayvn AI provides. As a result, Mayvn AI is expected to generate even more accurate data and insights as it continues to evolve.
Mayvn AI works primarily with OFS’ software data, which Magee says is the most broadly deployed operational efficiency software used in Australian and New Zealand manufacturing. OFS is also working on expanding Mayvn AI’s capabilities beyond OFS data, with a patent pending on some of the specialised methods incorporated into the platform.
