Polish vodka goes back to black
Spirits producer Roust Group has introduced a vodka variety in a bottle made of black transparent glass which emphasises the liquid inside.
The long neck makes pouring easier, while the bison grass engraving connects with the brand's roots, according to marketing director Alicja Jelec.
The Żubrówka Black (Czarna) vodka draws its taste from the richness of the primeval Białowieża Forest in Poland, undergoing a filtration process which uses charcoal from Białowieża oaks.
The water for Żubrówka Black is drawn from springs in this forest, and high-quality wheat is used for producing the neutral spirit that comes from Polish farms.
The special character of Żubrówka Black is not only emphasised by perfectly selected ingredients but through its unique packaging.
