SPC has entered the better-for-you beverage market, with its Helping humans ‘cause driven' sparkling waters, filled in Visy’s recycled aluminium cans, which feature a QR code for consumers to donate to a partner charity.
SPC said the launch of its first exclusively beverage line, which aims to help consumers "drink good and do good”, was part of the company delivering on its 'better food for the future' brand redirection outlined in 2020.
SPC confirmed that it recognised the brand as an opportunity to strengthen its purpose driven ethos, and elevate its social footprint in the process, aware of increasing calls from socially conscious consumers who want more from their favourite brands.
Every can of Helping humans canned sparkling waters with active botanicals gives back to the community, with 10 per cent of profits going to charity.
Consumers can choose to donate to one of eight Helping humans partner charities, including Headspace, The McGrath Foundation, Australian Gynaecological Cancer Foundation, Streetsmart, One Heart, Black Dog, Planet Ark and Ceres.
SPC chief commercial officer Tara Lordsmith said the product development process took 12 months from concept to launch, and that Helping humans stood out due to its unique manufacturing process; brewing botanicals with SCOBYs (culture of beneficial bacteria and yeast) and letting them ferment for at least 42 days for the extraction of bioactive compounds.
"We create nine different ferments such as black tea, pomegranate, ginseng, turmeric, guarana, echinacea, lemongrass, gingko, and ginger," she explained.
"Our fermented bases are then transported to our co-manufacturer who adds sparkling water and other natural ingredients to formulate the final product. The end-result is a refreshing, great tasting living sparkling water beverage with the benefits of living active botanicals, which is innovative in the marketplace."
Helping humans' ferments are manufactured in SPC's Shepparton facilities and then shipped to co-packer Garage Beverages Manufacturing, along with the rest of the ingredients.
The range has launched with three flavours; Lemon Lime Immunity (with echinacea and turmeric), Berry Pomegranate Vitality (with ginseng and turmeric), and Ginger Focus (with ginkgo and guarana).
Helping humans is available in a 4-pack and single serve can, and can be purchased from Coles, 7Eleven and independent retailers .
