Tetra Pak has collaborated with a leading company in the European juices, nectars and soft drinks markets to launch the new Tetra Prisma Aseptic 300 Edge beverage carton.
According to the company, this innovative portion package stands out on the shelf, with its distinct look and ergonomic design catering to the preference of modern consumers for taller, slimmer packaging.
The company’s research paper, titled Tetra Pak-WGSN Design Trend Forecast 2023-2024, showed that, with buyers rethinking discretionary spending, a less-is-more design approach is gaining in popularity, characterised by pared back simplicity.
Designed for ease of use, the shape of the new paper-based carton package also makes it more comfortable to hold, particularly for smaller hands. Its wide opening ensures a steady flow for easy drinking, while its compact size makes it convenient for on-the-go consumption.
Product wastage is also minimised by combining the slanted top of the Tetra Prisma Aseptic 300 Edge carton with a DreamCap 26 Pro tethered closure.
This helps to prevent litter too, as the cap stays attached to the package, therefore, it can be collected alongside the carton once consumers have enjoyed their drink and put the container in the correct bin for recycling.
In addition, the leading European juice brand opted for increasing the renewable share of material in the package to over 85 per cent, and this translated to reducing the carbon footprint of this carton by 76 per cent.
This is achieved by combining paperboard from forests certified to FSC and other controlled sources with plant-based polymers, derived from responsibly sourced sugarcane.
"By collaborating with a leading European juice brand and launching the Tetra Prisma Aseptic 300 Edge, we are answering the industry’s call for added flexibility and stylish design options to help brands stand out on the shelf,” said Francesco Faella, vice-president, Business Sector Ambient at Tetra Pak.
“Importantly, we are doing this while also addressing consumer preferences and expectations.
“Based on our recent global research, environmental concerns remain high for 76 per cent of respondents, with over 60 per cent choosing products that have environmentally sound packaging in a bid to protect future generations and one fifth showing preference for containers made of renewable materials.”
The Tetra Prisma Aseptic 300 Edge is ideal for a wide range of on-the-go beverages, including dairy, juices and functional drinks.
Available on the latest Tetra Pak A3/CompactFlex filling machine, as well as on existing lines through a simple, cost-efficient upgrade, it brings the packaging configurations on a single filling machine to five.
This versatility enables a quick switching between different packaging sizes and different opening systems, optimising production efficiency and broadening the range of on-the-go offerings.
When it comes to transportation, the taller and slimmer shape of the package means it is possible to fit around the same number of litres and up to 10 per cent more packages per pallet, meaning fewer shipments while delivering more product.
