Australian manufacturers, especially in fresh produce, are set for change when it comes to barcoding their products for point of sale with the introduction of 2D barcodes to meet the evolving industry and retailer requirements.
To help businesses stay ahead, Matthews is delivering exclusive, free 2D barcoding and supply-chain coding workshops in Brisbane and Sydney this March to support local retailers to improve supply chain and point-of-sale efficiencies.

Mark Dingley, CEO of Matthews Australasia, said, “Following the success of our Melbourne event, we are expanding this series to help businesses confidently navigate the transition to 2D barcodes in the Australian supply chain.”
The workshops will be in Brisbane on 12 March and Sydney on 20 March; register at: https://www.matthews.com.au/2D-workshops
Dingley said, “Held at a major retailer’s distribution centre in the two locations, the workshops will provide hands-on learning, including live demonstrations of barcoding technologies and tailored solutions to meet compliance requirements.
“As a Strategic Alliance partner for more than 20 years with GS1 Australia, we’re proud to continue supporting Australian manufacturers by providing tools and training to improve supply-chain efficiency. These workshops are part of our ongoing commitment to helping the industry tackle challenges head-on.”
Participants will gain insights into the latest barcode standards and how they support compliance and traceability in the Australian supply chain. The sessions will feature interactive demonstrations of barcoding technologies in action, providing practical applications for different operations. Experts will also be on hand to discuss real-world supply chain challenges and offer tailored solutions. The workshops will conclude with an informal morning tea, allowing attendees to connect with industry peers and Matthews’ specialists.
Cost of non-compliance
Non-compliance with industry supply chain barcode guidelines can lead to expensive recalls, costing the industry millions of dollars annually. Understanding how to implement 2D barcoding correctly, and in partnership with traditional 1D barcodes at different levels of packaging, can help manufacturers avoid these unnecessary costs and improve supply-chain efficiency.
Sign up
“Our goal is to give manufacturers the knowledge and confidence to implement 2D barcoding successfully, where and when it is required and how it supports the existing barcode technologies in ensuring supplier products are delivered on retailer shelves efficiently,” Dingley said.
“Don’t miss this chance to stay ahead of industry changes and gain expert insights from Matthews. Spaces are limited, so register now on the Matthews website to secure your spot at the Sydney or Brisbane event.”