Sydney design and brand agency Biggie Smalls created its own donut brand, complete with packaging aimed at bringing a smile.
The Big Poppa Donuts packaging houses three glazed donuts in a vibrant bespoke tube.
Materials used includes a tin can, cardboard inserts, and a paper bag with label.
The donuts are stacked one on top of the other, in a tactic which ensures each donut has to be removed one at a time.
The donut flavours include strawberry ('full fat strat'), chocolate ('crispy creative') and vanilla ('sugar-topped service').
The fictional donut character and brand name Big Poppa was a nod to the company's own studio name of Biggie Smalls.
“Our hit rate was exceptional, with very high levels of response and plenty of new work and allies created,” a spokesperson said.
