Latino-founded seasonings and spices brand, Chef Merito, is re-releasing its classic breadings SKUs with a fresh look for its packaging, which is supplied by PPC Flex.
The first profile to hit shelves is Spicy, followed by Seasoned, Plain, Chicken Fry, and then Fish Fry.
The company said there were six pillar packaging strategies that it leaned on to create its new packaging design. This includes:
- Consistency – maintaining a similar packaging bag design to ensure brand continuity and customer recognition.
- Unique packaging – Chef Merito is known for its vibrant, distinct colours across product lines, and it will carry that unique identity forward in the new design.
- Bilingual – Chef Merito consistently ensures that packaging remains bilingual, reinforcing its commitment to its Hispanic audience.
- Brand Recognition – the updated packaging design will reinforce Chef Merito’s well-established brand identity, making it easily recognisable on store shelves.
- Cultural Relevance – by incorporating cultural elements into the design, Chef Merito strengthens its connection with its target audience, aligning with Chef Merito’s heritage and values.
- Shelf Impact – the design focuses on creating maximum visual impact when displayed on shelves, ensuring Chef Merito’s products stand out in both small and large retail environments.
The new packaging has already hit shelves.
Since 1985, Chef Merito has delivered seasonings, marinades, breading mixes, batters, and other specialty products via supermarkets, super mercados and ecommerce.
