Close×

Fonterra has launched a range of UHT milk products with packaging reflecting the tastes of Chinese consumers.

Responding to demand for safe, high-quality dairy nutrition, the Upline range includes products called LiveUp – a high-protein milk with 50 per cent more protein than standard UHT – and NaturalUp, made from certified fresh organic New Zealand milk that meets Chinese and New Zealand organic standards.

gdfgfd1

The existing range of Anchor UHT products in China have also had a facelift, with fresh packaging in place across the full range of products.

The re-design coincides with the launch of the two new products, and the new-look items are also being released to physical stores and online over the next two months.

Clipboard01126

It is part of a wider re-design of the Anchor visual identity across global markets, with China the first to roll out a new look.

 

Food & Drink Business

The annual Product of the Year Awards (POY) has confirmed one of the dominant and enduring consumer trends when it comes to food and beverage choices – personal health. NielsenIQ research, commissioned by POY, found 74 per cent of us are focusing on products that support energy, fitness, better sleep, stress relief, and brain function. This year was dominated by private label products, accounting for 68 per cent of winning products.

Woolworths Group has reported a 2.7 per cent increase in group sales to $18.5 billion for the 14-week first quarter ended 5 October. The group’s Australian Food sales rose 3.2 per cent in the first weeks of October and will be launching more than 650 new products for the Christmas holiday period.

C4C Packaging is set to reshape Australia’s wine and ready-to-drink (RTD) landscape with the launch of Oceania's first single-serve aseptic wine and alcoholic beverage co-manufacturing and packaging facility.