Close×

‘The Big O’ is the catchy name for the latest sports drink from Frucor Beverages.

Frucor partnered with Sydney agency Saltmine Design Group to design the label and launch the drink under the Maximus brand.

Saltmine had already helped create the brand, which launched in 2013, and this year both companies could see an opportunity to stimulate the category with a new variant.

maxi1

‘The Big O’ contains 20 per cent orange juice, making it suitable for mornings, and is reportedly the only sports drink on the market made with juice.

The pack design highlights the real juice content by including an orange peel texture and a clear on-pack claim.

 

Food & Drink Business

Winemaking technology company, Bucher Vaslin, has launched its Pacific operation, to provide local resources to the Australian and New Zealand markets. The new entity will be led by industry expert, Paul Baggio, bringing decades of experience and a deep understanding of local winemaking needs.

Bega Group has allegedly joined forces with global dairy giant FrieslandCampina in its bid to acquire Fonterra Co-operative Group’s Mainland business. There are two other players in the ring for Mainland – Japanese food company Meiji Holdings Co and French dairy giant Lactalis.

Personalised food, sustainability, alternative protein sources, and the growing influence of private labels are major themes for the food and beverage sector. A recent webinar hosted by Anuga and its knowledge partner, Innova Market Insights, identified key trends currently at play and emerging.