Sydney creative agency WhatCameNext_ was asked by a popular brewery to design the labels for a collection of limited edition bottled ales.
The Apollo Freedom Brewery wanted consumers to be able to link the drinking occasion with the style of beer they'd chosen.
Each bottle features a different level of 'lightness', which is delivered visually through varying stages of a lunar eclipse.
The eclipse reflects the ale's suitability to different times of day, from a lower ABV Midday Session Ale through to a higher ABV Midnight Ale.
A 24-hour clock numeric features on the top left of the design.
The labels were designed to showcase the skills of the Apollo brew team while creating a premium feel for the range.
The bottle range is limited to a short-batch brewed collection.
The design could extend into collectable support material such as frosted glasswear, lightboxes, and coasters from the brand.
The use of copper foil overprinted with the moon's texture is eclipsed with a heavy gloss black ink, printed on to a charcoal black matt paper to deliver the premium cues, according to the team at WhatCameNext_.
