Sydney-based agency Made Somewhere got creative with a pet products company to design the packaging for a range of animal bandanas.
The team was asked to work with the brand Pooch Made to create a friendly and playful look for the digitally printed paper/ card packaging.
Pooch Made is an online retailer of pooch bandanas and considers itself a lifestyle influencer in the pet industry.
The brand was brought to life with minimal yet light-hearted iconography, illustrations, and animation to engage with its audience, says the company.
Made Somewhere used this character across the brand's packaging, print, digital and social media.
The team curated playful packaging which utilised a first-person tone of voice to give the brand a 'pooch' persona and promote key features and benefits of the product.
There are three SKUs in the Pooch Made Bandana series, each with a unique colour and pooch character for easy identification.
