Independent brand strategy and design agency The Edison Agency has picked up six trophies at the 2022 Transform Awards ANZ, which celebrate and recognise the transformative power of brand strategy, creativity and design in Australia and New Zealand.
Grubbo Pet Food won gold for Best strategic or creative development of a new brand; and silver for Best Visual Identity from the food and beverage sector.
New Grubbo, made from insect- based protein (grubs), offers dog lovers a “delicious, healthy”, low carbon impact product. Being the first of its kind in Australia and a direct- to-consumer product, the solution needed to convey Grubbo’s unique proposition, while having an impactful and resonating design that pet owners would want to share with their community. The Edison Agency based the primary colour palette of blue, black and white on a dog’s spectral range to celebrate its point of view.
Every aspect of this product accounts for a low carbon approach, says the agency. This includes Built in outcomes designed to “delight”, reuse and recycle, while single colour print, graphic images, colour blocked fixing all make impactful yet sustainable product packaging. Pops of colour contrast the graphic approach in the digital work, allowing the product to “flourish” outside of its physical form.
Nestle/CPW: Uncle Tobys won two bronze awards. One for Best Brand Evolution (consumer), the other for Best Visual Identity from the food and beverage sector.
Since 1893 the Uncle Tobys brand has been a staple in Australian pantries, a brand synonymous with surf lifesaving in the 80s. Nestlé and Cereal Partners Worldwide turned to The Edison Agency to rejuvenate the visual identity of the iconic Aussie brand and attract a new generation of oat lovers. Edison were tasked with creating a complete Brand Masterbrand Playbook for Uncle Tobys, demonstrating the role of the core assets, brand language and story seamlessly from brand architecture to packaging. With such an extensive portfolio, this became the anchor from which sub-brands and endorsed products could be aligned to – ensuring future ranges looked like part of the family and consumers could shop by range and product more easily from aisle to aisle.
Billard Leece Partnership also picked up two bronze awards. One for Best Creative Strategy, the other for Best Visual Identity from the professional services sector.
BLP are a group of dynamic architects, interior designers and urban designers based in Melbourne and Sydney, who work Australia-wide and internationally across all sectors but with a specialisation in public health and education.
Their new purpose 'Design for a Healthy World' reflected the practises core belief that the process by which buildings are designed can improve the lives of all those connected with it – putting people and the planet at the heart of their business motivation and actions. The Edison Agency were engaged by the BLP Marketing team to create a new internal change communication platform, launch program and internal tools and templates that started the journey of sharing and co- creating with all employees and partners alike.
"Great strategic and creative works comes from great courageous clients and it’s only fitting that they’re recognised externally, we’re thrilled with the results," said Amber Bonney, founder and head of Strategy, The Edison Agency, of the wins.
