Close×

SumoSalad has partnered with Sydney design agency Our Revolution for the launch of SumoWell, its new range of products available through supermarkets and retailers.

The Australian health food franchise aimed to expand its brand through the SumoWell product options as “healthy, appetising food beyond salads” for consumers, while maintaining the SumoSalad “wellness” identity.

“With 'wellness' being such a strong trend in food, Sumo is the Australian brand that can credibly bring these exciting new 'wellness' food offerings to the market,” said Our Revolution creative director Jen Doran.

“As SumoWell stretches beyond salads in the future, we created a brand toolkit that could represent a variety of food products, while retaining the 'freshness' credentials the brand has already established.”

Bright illustrations, bold colours and handwritten typography led the packaging design for the new range, setting a distinct look and foundation for Sumo’s latest trajectory in the retail market.

“Our Revolution have an innate approach to consumer branding, packaging design and understanding the customer journey,” said SumoSalad head of marketing Gemma Fitzsimons.

“Their strategic process allowed us to identify and create a brand world that has gone on to successfully communicate our USP.”

All 12 chef-led SumoWell products are now available nationally at IGA supermarkets, with plans to widen into other distribution channels in the future.

Food & Drink Business

Wide Open Agriculture (WOA) has secured a $1.2 million tax rebate under the federal R&D Tax Incentive Scheme for FY24. The ASX-listed ingredient company says it reflects the large amount of R&D it has undertaken in developing its proprietary lupin protein isolates ready for market.

Forbidden Foods group revenues for the March quarter were up due to solid growth in physical store and online channels. The company reported a 171 per cent increase in net sales on the prior corresponding period (pcp), from $406,000 to $1.1 million.  

Tasmania-based biotechnology company, Sea Forest, has marked the next step in its journey to reduce harmful methane emissions – partnering with Australian restaurant group, Three Blue Ducks, to serve the world’s first low-emissions steak, Sea Fed Beef.