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Lion Nathan has released its Tooheys New collection in an iconic 30-pack of classic cans for a limited time only.

Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".

"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.

Tooheys New is a traditional Australian lager, first brewed in 1931.

The latest rollout has been supported by a 'very Australian' campaign, below.

Food & Drink Business

Food & Drink Business’ latest print issue is hitting desks, bringing readers up to speed with the innovations, partnerships and industry achievements shaping the Australian industry.

Allied Pinnacle has been recognised by The Arnott’s Group for its continued partnership to build a more sustainable wheat flour supply chain, following significant progress in reducing its carbon impact.

Tasmanian whisky distillery Sullivans Cove is increasing its presence in selected international markets as stocks produced following its landmark 2014 World Whiskies Awards win reach maturity.