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Lion Nathan has released its Tooheys New collection in an iconic 30-pack of classic cans for a limited time only.

Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".

"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.

Tooheys New is a traditional Australian lager, first brewed in 1931.

The latest rollout has been supported by a 'very Australian' campaign, below.

Food & Drink Business

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More than US$23 billion in global CPG value share has shifted from mainstream-priced products to discount and premium tiers, and snacks and alcohol face the deepest cuts in spending intentions, according to NIQ’s Consumer Outlook 2027.

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