GS1 Australia will have a dual presence at this year's AUSPACK event, co-exhibiting with Matthews Australasia (stand D140), as well as being on hand at the Result Group (stand B205) to highlight the latest in 2DBarcode and Digital Link-enabled QR technology.
For an understanding of all that is involved in 2DBarcodes by GS1 Australia, the new dimension that is "bringing packaging to life", head to the stand of intelligent identification systems provider Matthews Australia.
Visitors can grab a free coffee and experience a live demo of 2DBarcodes in action to discover the enormous contributions these tiny on-pack codes can achieve for the industry and its customers.
And while you're in the intelligent packaging frame of mind, head over to technology provider and traceability leader Result Group's stand to view a live demonstration of GS1 Digital Link-enabled QR codes, which allow the automated collection of data down the supply chain.
This data can then be shared with consumers to authenticate the food’s precise origin and engage with the brand through an open platform smartphone scan. No special apps are necessary, and both business customers and end consumers can gather the data required without the need for any change to devices either smartphone or industrial scanner.
Result and GS1 will show how the Active Digital Identity embedded in the QR code labels ensures each one is unique and traceable – an important innovation in combatting all manner of food fraud. The labels carry critical international traceability data, based on GS1 current standards, covering consumer pack units, cases and pallet codes, as well as time and temperature logging, which is captured through the EVRYTHNG Product Cloud database.
