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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Bega Group has reached an agreement with Crumpton Group to sell the land, buildings and equipment located at the Peanut Company of Australia’s peanut processing sites in Kingaroy and Tolga, after initially deciding they would be shut down over the next 18 months.

National industry body, Spirits & Cocktails Australia (SCA), has appointed Steven Fanner as executive director. Fanner will be based in Canberra, as the organisation moves its headquarters from Sydney to the capital.

For Bruce Russell, Wild Turkey isn’t just a whiskey brand – it’s family. As the third generation of Russells to work at the Kentucky distillery, Bruce carries forward a legacy built by his grandfather, Jimmy Russell, and his father, Eddie Russell. Food & Drink Business caught up with Bruce on his recent Australian visit to promote the release of Masters Keep Beacon, Wild Turkey’s 11th Masters Keep expression.