Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Food Standards Australia New Zealand (FSANZ) is undertaking a second round of public consultation on the case of cell-cultured quail, after reviewing its overall safety and consumer understanding of cultured meats.

Perfection Fresh has partnered with Mexican grower, Campos Borquez, to bring Calypso mangoes to the US market. After four years of rigorous trials, propagation is underway for the first commercial plantation early in 2025.

Australian cocktail company, Curatif, has become the first producer to win a category in the International Wine & Spirit Competition (IWSC) three years in a row, awarded World’s Best RTD Producer for the third time in 2024.