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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Independent beverage solutions provider, Refresco, has signed a 10-year prelease for the 25,500 square metre ground floor of Gateway Capital’s new multi-level industrial facility in Revesby, Sydney.

Queensland’s container refund scheme operator, Container Exchange (COEX), has announced an extension to payment terms for beverage manufacturers following industry consultation on the scheme’s pricing framework.

George Weston Foods has completed a $130 million redevelopment of its Tip Top Bakeries facility in Canning Vale, Western Australia. The upgrade follows a fire in October last year, which led to a temporary bread shortage across the state.