Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Cobram Estate Olives has posted its highest-ever earnings and cash flow, while outlining ambitious expansion plans in the US. Chair Rob McGavin told the AGM the company’s growth reflected strong demand for Cobram Estate’s premium extra virgin olive oils.

The finalists of the 63rd annual Australian Export Awards have been announced, with 95 exporters spanning major sectors, including several from food and beverage. Winners will be presented on 26 November at a ceremony in Canberra.

Coca-Cola Europacific Partners (CCEP) Australia has taken a pioneering step in advancing Australia’s circular economy, unveiling the first consumer-facing Reverse Vending Machine (RVM) ever installed on a CCEP site globally.