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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

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Maggie Beer Holdings (MBH) has pushed back the expected timing of its proposed $10 million sale of Hampers and Gifts Australia (HGA), with completion now targeted for February 2027 rather than a binding agreement signed by the end of this month.

RMIT University and End Food Waste Australia have launched the new Food and Beverage SME Packaging and Machinery Solution Centre, to help Australian food and beverage SMEs navigate the complex transition to more sustainable packaging and processing technologies, while protecting product quality and minimising food waste.