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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Sydney rum producer Red Mill Rum has opened a bar inside its working distillery and barrel hall at White Bay, Rozelle, adding a direct-to-consumer channel at a site previously open only for tours and private events.

SPC Global executive director, Nick Dimopoulos, has resigned from the board just six months after his appointment. The company said his resignation was to let him focus more on his role as CEO of the group’s International Business Division, Nature One.

Food rescue charity, SecondBite, has started building a 1500 square metre cool room and freezer facility at its Derrimut warehouse in Melbourne’s west, as retailers send more surplus fresh produce to food relief. Supply chain consultancy TMX Transform is providing construction project management pro bono