Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

The Senate Economics Committee has rejected the Food Donations Bill that proposed a tax offset for companies donating excess food to food relief agencies rather than dumping it. While the bill had the potential to deliver the equivalent of 100 million meals to food relief organisations, the committee said it had “serious concerns” including the bill’s “generous” tax concessions. Food relief agencies and social welfare organisations have questioned the committee’s decision to reject the bill outright rather than make recommendations for amendments.  

The winners of the 62nd annual Australian Export Awards were announced in Canberra yesterday, featuring three winners from the food sector – including dessert manufacturer Frosty Boy Global, in the Agribusiness, Food and Beverages category.

Mondelēz International has appointed Toby Smith as President Japan, Australia and New Zealand, with the incumbent, Darren O’Brien, appointed Global Chief Corporate and Government Affairs officer.