Sealed Air Corporation has taken the next step in its reinvention with the official changing of its corporate brand to SEE, showcasing a market-driven and customer-first solutions company.
SEE partners with customers to deliver packaging solutions integrating automation, digital and sustainability, creating significant value for their businesses.
SEE’s growth and earnings performance has significantly increased over the last five years, built on the SEE operating model, and executed by the SEE operating engine and operational excellence.
During this time, the company had made strategic acquisitions that accelerated its reinvention, including APS (automated packaging systems), Foxpac (digital printing capabilities) and Liquibox (fluids and liquids packaging and dispensing).
“We are relentlessly reinventing SEE from product driven to a world-class, market-led company powered by automation, digital and sustainable packaging solutions,“ said Ted Doheny, president and CEO of SEE.
“SEE is making the future of packaging real and we expect this to enhance our valuation.”
SEE supplies packaging for more than 30 billion products globally each year, and its new corporate brand represents the power of its brands and solutions, which include equipment, services and materials.
The company has grown and evolved beyond what it once was, and the new corporate brand and logo are a direct reflection of that transformation.
SEE’s new logo is a visual representation of the next stage in reinventing itself – the three crescents that make up the circle represent automation, digital and packaging with the full circle representing SEE’s purposeful commitment to sustainability and circularity in everything it does.
The company said it is continuously redefining what packaging does and can do by integrating automation, digital and sustainability into solutions that exceed the needs of its customers.
Automation
SEE enables customers to unlock productivity and savings by designing, manufacturing, sourcing and delivering automated packaging solutions with paybacks shorter than three years. The company is on a path to more than double its automation portfolio by 2027.
Digital
SEE’s digital printing and online value-added services empower brand owners to improve business performance and operational efficiency.
The company expects over 80 per cent of its sales to be transacted digitally by 2027, and its solutions reach consumers through engaging and cost-effective digital designs and content.
Sustainability
SEE continuously brings customers new, innovative materials and applications that reduce waste, extend shelf-life, increase protection, enable circularity and reduce carbon impacts of products and packaging.
Nearly 20 per cent of its materials portfolio comes from recycled or renewable sources, and its Net Positive Circular Ecosystem makes sustainability affordable for customers by lowering their total cost through automation, digital and innovative packaging solutions.
“We are excited to become SEE. We are solving our customers’ critical packaging challenges to make our world better than we find it,” Doheny concluded.
SEE’s stock ticker (NYSE:SEE) will stay the same, as will its legal entity, which will remain Sealed Air Corporation.
The company’s suite of globally recognised solution brands will also remain the same, including Cryovac food packaging, Sealed Air protective packaging, Autobag automated packaging systems, Bubble Wrap packaging, SEE automation and prismiq digital packaging and printing.
