The 2024 Health, Beauty & Wellness Packaging Design award recognises organisations that have designed innovative packaging materials and packaging for cosmetics, toiletries, personal hygiene, supplements, vitamins, perfumes, hair care, body care, and oral care; and covers packaging of all medicines including OTC and medical equipment packaging.
Consumer convenience (ease-of-use) coupled with sustainability propositions that align with consumers' values around personal wellbeing and the wellbeing of the planet were evident in the entries in this category.
And the winners are...
The Bronze Award went to 100% Paper Sachet for BrocShot by Close the Loop; while the Silver Award went to Ezypour + Refill by Thankyou and Caps & Closures.
And, topping the category with the Gold Award is Only Good Hand & Body Wash by Apex Brands from New Zealand.
About the Gold winner:
Apex Brands' Only Good Hand & Body Wash went through a significant re-brand and packaging overhaul to reclaim the position as the go-to ‘only good’ personal wash range in the New Zealand grocery market.
The brief for the new bottle design was to create a strong point of difference and to be seen as Only Good, "inside and out".
The simplistic bottle and artwork design combined with the company's desire to remove single-use plastic wherever possible, led to the artwork being screen printed directly on to the bottle, removing the need for a plastic label.
The Only Good team also worked closely with partners at Forward Plastics to create a sustainable and responsible alternative to virgin plastic packaging.
The bottle design, material and finish have been carefully considered utilising a range of different HDPE options, such as sugar cane HDPE and recycled HDPE across all products.
In addition, all hand washes are available in an economical 600ml refill format. The pump lid and mechanism has also been designed for multiple repeat uses.
