Packaging technology supplier Fresnels has announced a new direct-to-surface finish effect for bottles.
Designed to create eye-catching appeal for luxury consumer brands, the technology is based around a process which combines the dimensional qualities of engraving and Fresnel lens technology.
This removes the need to involve labels, shrink sleeves or other traditional methods of decorating bottle surfaces.
While a high number of products have incorporated the Fresnel lens effect onto secondary packaging in the past, this has usually been discarded, sometimes even before the product is displayed on retail shelving, according to Fresnels.
The new technology means the lens can be applied directly onto the surface of the bottle itself to create striking effects.
The lens technology also offers security to the product, helping tackle counterfeiters and brand pirates.
