• Designed in Japan, the packaging was made to create a more 'premium' feel for the brand.
    Designed in Japan, the packaging was made to create a more 'premium' feel for the brand.
Close×

Asahi Super Dry has launched new packaging for its bottled 330ml product six-pack baskets and cartons throughout Australia.

Designed in Japan, the packaging was made to create a more 'premium' feel for the brand.

The product, and bottle design, remains unchanged.

Asahi's Michael Vousden said the new packaging was sleek and sophisticated, mirroring the qualities of the beer.

“The revamped look is a refreshing update for the brand aesthetic and we look forward to getting it out into the market,” he said.

The six-pack and carton packaging is predominately black and shows a more simplistic design, featuring the Asahi Super Dry logo and an image of the bottle surrounded by crisp, ice-cold vapour, updating the red and white colour scheme of previous packaging.

The front label and neck label of the product will remain the same, and stock of the new-look carton and six-pack arrives this month.

Food & Drink Business

The City of Sydney has plans to expand its food waste reduction scheme in partnership with circular economy solutions company, Goterra. Since January, the New South Wales-first council trial has turned food waste from inner Sydney into around 19,000 kilograms of fertiliser and 6000 kilograms of protein-rich animal feed.

The latest data from inventory management software company, Unleashed, has shown export-focused Australian food and beverage manufacturers are maintaining significantly less excess stock, as the United States' controversial tariff policy unsettles the global market.

Rapid technological advancements and the growing presence of AI are transforming how consumers interact with the world, redefining their expectations – including the foods and beverages they enjoy. ADM APAC marketing director, Flavours, Zona Negri, delves into what to expect with flavours and colours.