Blackmores will use anti-counterfeit packaging technology by brand protection group YPB for its vitamins range over the next two years.
The Master Supply Agreement (MSA) will mean YPB will add its tracer particles into ink, plastics, paper, textiles, and coating to create protected packaging using a scanner (pictured below).
Once applied it cannot be removed, destroyed or reproduced.
The scanner which can detect the tracer particles to confirm that the product is authentic rather than a copycat.
YPB executive chairman John Houston said the company's aim was to help exporters realise the potential of Asia while protecting and growing the value of their brands.
“With the technologies and talent in place, the commercialisation of our intellectual property is clearly gathering momentum,” Houston said.
It is estimated that 70 per cent of counterfeit products originate from China.
YPB has inked similar supply deals with Aussie packaging companies Impact International and Orora.
YPB offers a wide range of smart security packaging and labelling solutions that can be incorporated into almost any material to protect the integrity and value of products and brands.
