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Australian brands are tame on Valentine's Day in comparison to some of our global counterparts.

Burger King Israel, for example, has gone to the extent of offering a limited edition adults-only meal box.

The 'Valentine's Adult's Meal' packaging, which echoes its range of kids' meals, is only for those over 18 and includes two Whoppers, two boxes of French fries, two beers, and a feather duster, blindfold, or head massager.  

In a promotion, the chain said:

"Kids have got their ‘Kid’s Meal’ but what about grown-ups? Shouldn’t they have their own meal too? At least on Valentine’s?”

Mars has also celebrated the occasion, albeit in a less saucy way, by issuing this special edition Snickers bar for 14 February.

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Food & Drink Business

Good Drinks Australia has reported an 18 per cent lift in sales volume to 7.5 million litres for the first quarter of FY27, with own brand volumes up 25 per cent to 4.6 million litres and Matso’s up 71 per cent.

Bega Group has taken its Dairy Farmers brand into ready-to-drink meal replacement and added creatine and collagen to its protein smoothie range, as consumer research shows snacks displacing sit-down meals.

The latest report from RaboResearch has found impact from the Reserve Bank’s fifth interest rate rise this year on the food and beverage sector is weakening demand, raising input costs and splintering food inflation by category.