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Australian brands are tame on Valentine's Day in comparison to some of our global counterparts.

Burger King Israel, for example, has gone to the extent of offering a limited edition adults-only meal box.

The 'Valentine's Adult's Meal' packaging, which echoes its range of kids' meals, is only for those over 18 and includes two Whoppers, two boxes of French fries, two beers, and a feather duster, blindfold, or head massager.  

In a promotion, the chain said:

"Kids have got their ‘Kid’s Meal’ but what about grown-ups? Shouldn’t they have their own meal too? At least on Valentine’s?”

Mars has also celebrated the occasion, albeit in a less saucy way, by issuing this special edition Snickers bar for 14 February.

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Food & Drink Business

More than 80 distillers from across New South Wales and the ACT will meet in Sydney on 25 November for the inaugural NSW & ACT Distillers Conference, where the industry will formally launch Spirits NSW.

The federal government has announced the inaugural members of the National Food Council, the first step in developing its national food security strategy, Feeding Australia. The council includes representatives from across the food system and will play an advisory role to the Agriculture, Fisheries and Forestry minister.

Queensland foodservice wholesaler Prime Cut Meats has been acquired by Andrews Meat Industries (AMI), the family-managed business that forms part of JBS Australia. The move expands AMI’s protein supply capabilities in Queensland and northern New South Wales.