Close×

Australian brands are tame on Valentine's Day in comparison to some of our global counterparts.

Burger King Israel, for example, has gone to the extent of offering a limited edition adults-only meal box.

The 'Valentine's Adult's Meal' packaging, which echoes its range of kids' meals, is only for those over 18 and includes two Whoppers, two boxes of French fries, two beers, and a feather duster, blindfold, or head massager.  

In a promotion, the chain said:

"Kids have got their ‘Kid’s Meal’ but what about grown-ups? Shouldn’t they have their own meal too? At least on Valentine’s?”

Mars has also celebrated the occasion, albeit in a less saucy way, by issuing this special edition Snickers bar for 14 February.

C4kWc0ZVMAAq5pC.jpg-large.jpg

Do you have any stories of packaging that celebrates Valentine's Day 2017?

Write to us here and we'll tweet the best submissions.

Food & Drink Business

Across Australia and internationally, food and beverage businesses are facing growing pressure to provide greater transparency about where products come from, how they are produced, and whether claims relating to quality, sustainability, and authenticity can be verified. Griffith University Asia Institute associate professor of agribusiness and international trade, Robin E. Roberts, offers advice for companies to transform this pressure into a competitive advantage.

Mars has officially opened its new $112.6 million pet food manufacturing facility in Wodonga, Victoria, establishing what the company describes as Australia's largest dedicated wet cat food pouch production site. The expansion was initially announced in June 2023.

The Brewers Association of Australia (BAA) has appointed Mick Gibb as its new chief executive officer, effective 28 September 2026, following Amanda Watson stepping down from the position in February.