Coca-Cola fuzes new iced tea concept

Coca-Cola South Pacific has launched an iced tea brand which employs two unique bottle shapes and designs.

Named Fuze Tea, the brand aims to deliver an “aspirational ice tea” offering to consumers and position the tea as a premium alternative in the category.

It will be packaged in both 350ml and 1.25 litre bottles, made from a variety of teas including black, green and rooibos.

Fuze Tea is promoting ‘surprising fusions that are deliciously good’ in a bid to shake up the category and stand out against established brands such as Lipton Ice Tea.

The brand has partnered with popular program My Kitchen Rules, offering contestants a ‘welcome drink’ when they host their instant restaurants.

Fuze Tea will primarily target women in the 18-49 age bracket.