The biggest surges in invention occur after periods of challenge. Sadly, a lot of the world’s surges in industry, design, transport…even in fashion, have been due to war.
Packaging is having an innovation revolution partly because of environmental challenges, partly because of corporate responsibility demands and partly because when the going gets tough winners have one thing in common - something no one else is offering.
The DuPont Awards for Packaging Innovation get really exciting when there’s an innovation revolution.
Yasmin Siddiqi, marketing director with DuPont, announced that the awards categories have been upgraded to reflect future global challenges: “As we enter the next quarter century of celebrating packaging, we believe we need to evolve with the industry. The DuPont Packaging Awards honour packaging innovations that use science, inspiration, and creativity to shift the paradigms and change the way we live.”
New categories – technological advancement, responsible packaging and enhanced user experience – reflect and reward shifts in the industry.
Lead juror, David Luttenberger, added, “The global packaging industry is experiencing a transition from disruptive packaging innovation to solutions-based innovation. The 2014 edition of the DuPont Packaging Awards will honour unique and beneficial packaging technologies, while at the same time embrace the future-forward ideas and innovations that are solving real needs for retailers, brand owners and especially consumers.”
There is no fee to enter the 28th DuPont Awards. You know what winning a DuPont award means. You have from now until 1 March to register, download the entry form and submit your innovation.
Here’s where to do that.
Last year, UK design firm pi digital, achieved top honours for its medicine kit, AidPod, that tucks between bottles in Coca-Cola crates for delivery to remote sub-Saharan villages – and itself becomes a dose mixing and drinking vessel.
This year’s winners will be announced in May.
