Country of Origin labelling was rolled out on the packaging of several Fresh Cut products in Woolworths stores this week.
The move comes ahead of the July 2018 mandatory deadline set by the government of July 2018, with 25 Woolworths own brand products to carry the new label by the end of next month.
The new labelling is part of the Government’s Country of Origin labelling Scheme and includes products that are 100 per cent Australian through to products that include a percentage of Australian sourced ingredients.
Woolworths head of sustainability Adrian Cullen said all Woolworths' fresh meat and 96 per cent of its fruit and vegetables were sourced from Australia.
“We're working closely with our suppliers in Australia and overseas to ensure our products will carry the new Country of Origin labelling ahead of the deadline.”
Country of Origin labels have been designed to make it clearer to determine where an item has been produced, grown, made, or packed, and will include the addition of an Australian Made kangaroo logo.
The first Woolworths own brand fresh produce to include Country of Origin labelling includes the 120g and 280g Spinach and 120g Red Leaf mix.
