Kathmandu embroiders products to save on packaging

Camping gear company Kathmandu has adapted its product design to print or embroider label information directly onto its products.

Following a review to remove excess packaging, Kathmandu adapted its product design to print or embroider label information directly onto products such as mattress stuff sacks.

In an APC case study, it was highlighted that the change improved the visual aesthetic of the product and saved the company close to 3000 square metres of sticker paper and over 1000 square metres of virgin plastic.

Kathmandu also reduced its use of paper materials by removing the swing tags from water bottle products.

The APC team recognised that, in many cases, the bar codes could be printed directly onto the bottles.