For 146 years, XXXX has carved out a deeply loyal following and become one of Australia’s most recognised beer brands – but even an icon must evolve to keep its currency and attract new followers. Kim Berry speaks to the team from XXXX’s parent company, Lion, about changing consumer tastes and how its launch of XXXX Ultra Zero Carb is rising to the challenge.
Research platform, Growth Scope, has delved into Australian drinking habits, with insights showing alcohol consumption is significantly higher than standard guidelines.
After an investigation, the ACCC will not be opposing the proposed acquisition of Pernod Ricard Winemakers by Australian Wine HoldCo, through its subsidiary Accolade.