When it comes to testimonials, Brisbane’s Label Power has gone in-house to sing the praises of the latest addition to its label printing equipment range.
As a decade-long Datamax user for its own in-house labelling needs, the company is enthusiastically pointing to its own satisfaction with the technology to promote the second generation Datamax-O'Neil I-Class Mark II printers.
“Label Power has utilised Datamax I class printers in house for more than 10 years, printing millions and millions of overprinted and variable data labels for our clients,” the company's managing director, James Malone, says.
“We have also installed them into the facilities of many happy clients who have cumulatively printed hundreds of millions of labels on these workhorse machines.”
Thus, when Datamax announced it was upgrading its printers, Malone says it was not a difficult decision on whether to make the switch within Label Power as well.
“When we found out that Datamax had introduced the blazing fast new Generation 2 Datamax I-Class printers with 203, 300 and 600dpi resolution options and with new intelliSEAQ printheads that ensure consistent printhead temperature and longer printhead life, we immediately placed our order,” he says.
He notes the new Datamax-O'Neil I-Class Mark II offers 20 per cent faster print speed, 44 per cent faster processing, 50 per cent more memory and 61 per cent lower power consumption.
With its lower operating costs and high print quality, Malone says it is ideal for applications as diverse as manufacturing, transportation and logistics, food and beverage, and pharmaceuticals.
“Another great benefit of the new Datamax I-class Mark 2 printers is the dual directional ribbon rewind mechanism, this means you can use both ink in and ink out, or coated side in (CSI) or coated side out (CSO ) ribbons so you need never worry about not being able to use up any ribbons you have on hand.”
The new Datamax printer is one of a number of new product offerings the company has been promoting at a series of recent trade events, from National Manufacturing Week in Sydney to the giant Drupa show in Germany, both in May.
On the digital printing software side, the company has announced it is now selling Bartender 10.0, the latest label design and printing software from Seagull Scientific.
The new version includes card printing, professional drawing functions and major user-interface improvements.
For label stock itself, the company is now offering waterproof labels for its range of Primera LX200, LX400, LX810 and LX900 colour label printers and for other inkjet label printers such as Epson, VIP Color VP485 and some Memjet label printer models.
“Our new white matt synthetic inkjet label stock with permanent adhesive shows amazing water resistance, we printed labels with a Primera LX900 colour label printer
and soaked them in water for 24 and 48 hours and then one week – and the labels looked just as they did when they were printed,” Malone says.
“The waterproof matt white synthetic permanent labels offer durable, long-lasting results with resistance to scratch, moisture, and tear.”
He says applications include labels for fresh food and farm products.
