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Label and package printing event Labelexpo will launch a new three-day trade show focused on Southeast Asia.

Focused on the region’s fast-growing market, the new show will run from 10 to 12 May at BITEC in Bangkok, Thailand.

Like the other shows, it's aimed at label and package printing converters/ printers, brand owners, designers, and industry suppliers.

Delegations from Thailand, Indonesia, Vietnam, Malaysia, the Philippines, Singapore and the wider region including Japan, South Korea, Australasia and Taiwan, are expected to attend.

Endorsed by the Indonesian Packaging Federation, the event will include a topical conference program covering the latest trends, printing techniques and technologies.

Lisa Milburn, managing director of the Labelexpo Global Series, said the decision to launch the new show was the result of months of focused industry research.

"Label consumption is pitched at around 6-7 per cent growth, so the Southeast Asian market offers excellent opportunities for sustainable commercial growth," she said. 

"The region has a collective population of around 640 million and comprises 10 very diverse and dynamic economies which are each in different stages of transition.

"Key growth drivers include high inward investment, a young demographic and a burgeoning middle class which is massively driving consumer consumption."

With the advent of Labelexpo Southeast Asia, Labelexpo Asia in Shanghai will now be renamed Labelexpo China to reflect the show’s visitor demographics.

For more information, visit www.labelexpo-seasia.com

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