• The new glass bottle features custom-moulded tyre-tread embossing on the top and bottom.
    The new glass bottle features custom-moulded tyre-tread embossing on the top and bottom.
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CideRoad's newest beverage release uses a recyclable glass bottle with custom-moulded tyre-tread embossing.

The US-based startup asked Berlin Packaging to create a bottle which offered easy pouring and 'shelf shout' appeal.

Housing an American-style organic blend of water, apple cider vinegar, maple syrup and ginger and featuring CideRoad’s truck emblem, the 270g, 100 per cent recyclable glass container also provides a reliable hand grip.

It has a 38mm opening, capped by a domestically sourced stock closure.

Revisiting the historic, rural American switchel drink formula, flavours include blueberry, cherry and original.

The makers discovered switchel on a side road in New England and were inspired to develop their own organic blend. Considered a health tonic dating back to the 1600s, it reportedly came from the Caribbean and was enjoyed by America's founding fathers. Switchel is also called 'Haymaker's Punch' because one of its earliest uses was to quench the thirst of hay farmers in summer.

Food & Drink Business

In multicultural food landscapes like Australia and New Zealand, leading with purpose is essential to establish a strong foundation for unique cuisine. Food & Drink Business spoke with CJ  Foods Oceania CEO, Eugene Cha-Navarro, to discuss growth in the Australian market, and the company’s investments in local infrastructure.

The federal government has signed a new agreement with Vietnam to secure market access for Australian blueberry producers, with trade expected to be worth approximately $22 million over the next five years.

Gluten-free brewery, TWØBAYS Brewing Co, has closed its equity crowdfunding raise early after reaching the maximum target of $2.5 million, with 1000 investors coming on board.