Tyre-tread bottle hits the road

CideRoad's newest beverage release uses a recyclable glass bottle with custom-moulded tyre-tread embossing.

The US-based startup asked Berlin Packaging to create a bottle which offered easy pouring and 'shelf shout' appeal.

Housing an American-style organic blend of water, apple cider vinegar, maple syrup and ginger and featuring CideRoad’s truck emblem, the 270g, 100 per cent recyclable glass container also provides a reliable hand grip.

It has a 38mm opening, capped by a domestically sourced stock closure.

Revisiting the historic, rural American switchel drink formula, flavours include blueberry, cherry and original.

The makers discovered switchel on a side road in New England and were inspired to develop their own organic blend. Considered a health tonic dating back to the 1600s, it reportedly came from the Caribbean and was enjoyed by America's founding fathers. Switchel is also called 'Haymaker's Punch' because one of its earliest uses was to quench the thirst of hay farmers in summer.