Bondi Sands is taking steps to become more sustainable and to limit its plastic consumption through its recent partnership with the Take 3 For the Sea charity.
To support this initiative, $3 from every product order on the Bondi Sands website until 30 April will be donated to Take 3 For the Sea, an organisation committed to cleaning up packaging pollution in the ocean.
Bondi Sands says the drive for change has come from the company's research showing consumers wanting products that reflect their values, including:
- 85 per cent of Gen Z and Millennial consumers want to see more use of recycled and natural packaging.
- Gen Z strongly believe that a brand must take responsibility for both its social and environmental impact.
- 77 per cent say they would switch to a sustainable product if they found that one that offered the results they want and need.
Sustainability is a value Bondi Sands shares with its community. The brand owner says it understands that true sustainability goes beyond packaging and it has taken further steps to:
- Formalise its stance on being against animal cruelty with becoming PETA certified.
- Making sure suncare products are reef-friendly by being free of Oxybenzone and Octinoxate.
- Supporting more charity initiatives, such as reuse to rebuild.
- Reducing the brand’s carbon footprint with Impact International – to offset any carbon emissions.
“As Bondi Sands grows, so does our responsibility to our environment,” says Blair James, Bondi Sands CEO.
“From a public perspective, sustainability may feel like a new direction for our brand, yet this is something that’s always been a priority for us.
“Whether that be through our vegan and Cruelty-Free formulations, Reef Friendly Suncare or our move away from using virgin plastics in product packaging. Sustainability continues to be a major driver for the future of our brand.”
With product recyclability a huge focus for the company, it has also pledged to have fully recyclable packaging across all of our products by 2025.
The focus on this initiative will first be tied to its latest launch for its Pure range of products. Pure is 100 per cent recyclable and made from recycled materials, paving the way for its other product ranges to follow.
Teh company says: “We continue to actively source innovative technologies across the globe that push the boundaries on sustainable and recyclable product packaging, where customers know they are making the right choices for their planet, while not having to compromise on the effectiveness of their Bondi Sands products.”
