This Plastic Free July, packaging manufacturer Detpak has announced a partnership with Hallmark, which will see coffee cups recycled into gift wrap.
The gift wrap range uses fibres from Detpak’s innovative RecycleMe cups, and is printed in Australia within the Detmold Group’s company network.
An estimated 1.2 billion coffee cups are sent to landfill every year in Australia, but the RecycleMe cups feature what Detpak calls a "next generation lining", which allows them to be recycled within existing infrastructure.
To date, according to Detpak, over two million RecycleMe cups have been recycled.
Detpak has partnered with Opal Australia Paper to provide a local recycling solution for the cups, which allows the recovered paper fibres to live again in Hallmark gift wrap.
“The coffee and food service industry has long struggled with finding a solution for cups and we are excited to see Hallmark RecycleMe gift wrap providing a new life for takeaway cups,” says David Osborn, Detpak’s general manager of marketing.
“Now, consumers can order their coffee to go, knowing that their RecycleMe cup can have a second life as a paper product.”
Detpak says all of its RecycleMe customers are given the option to set up dedicated collection for these cups, so that they can be collect and recycled in Australia. The company is continuing to work with customers on setting up additional collection locations to improve access for consumers looking to return their RecycleMe cup.
According to Amy Kerne, customer experience and innovation manager at Hallmark, the gift wrap was a great sustainable choice for consumers.
“This is an exciting new innovation in gift wrap and a step forward in our sustainability journey for Hallmark and the thinking we are applying across our ranges. It is just one of many initiatives we are developing globally,” Kerne says.
“This new range of gift wrap is not only made with recycled materials, it is also recyclable – providing yet another life for the valuable paper fibres.
“By choosing this wrapping paper, you’re helping to divert waste from landfill and we are super excited by what we have been able to create with Detpak.”
The Hallmark RecycleMe gift wrap is available exclusively at Kmart.
Detpak offers a range of RecycleMe products, including cups and packaging options.
RecycleMe packaging can be recycled in any kerbside or mixed recycling bin, and with paper and cardboard recycling. These products feature the Australasian Recycling Label (ARL), meaning they are widely recyclable.
Cups should be returned to a dedicated RecycleMe Collection Point so they can be recycled.
