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Whether consumers are trying to drink less, eat more protein or focus on a more wholefood diet, understanding consumer behaviour is a key component for innovation, NPD, and growth in the food and beverage sector. Kim Berry looks at some of the main motivators in 2025.
Scientists from Hunan Agricultural University in China have developed a new strain of rice that emits up to 70 per cent less methane, aiming to tackle the 12 per cent of global methane emissions resulting from rice cultivation.
Food Standards Australia New Zealand has undertaken a second round of public consultation on its review of the addition of caffeine to food, closing 15 April, which will specifically target sports foods and consider the risk posed to sensitive sub-populations.
